Sarah Outen - Britain's most exciting female adventurer set off on Friday 1st April to do a loop of the globe...... She set off with the sound of the TV helicopter whizzing above, 100s cheering from HMS President and Tower Bridge, cheers from her family and the press on Royal Navy Escort Boats and snappers from the press capturing the start of her adventure.
Coverage gained included : BBC News Channel BBC East Midlands Today Ch4 News
On the 9th August 2010, Ed Stafford became the first person in history to walk the length of the Amazon River. The world's media covered the story:
Press Contact/Vikki Rimmer amassed the following cuts for her client:
The story of ‘Walking The Amazon’, was featured around the world: Individual broadcast news stories: UK, USA, South East Asia, Canada, Australia, New Zealand, China, Russia, India, South Africa, Portugal, France, Germany, Netherlands, Transylvania (!), Brazil, Peru, Colombia, Argentina, Mexico,
Reuters TV and Associated Press TV released the story on the wire. Their potential reach was 1 billion
Reach via CNNi – 240 territories worldwide (10 x 7 minute segments on WTA) Clips were also hosted for 28 days on the BBC website and BBC World & BBC World Service
During the expedition we achieved good coverage internationally including: TV Good Morning America ABC/Nightline ABC/Diane Sawyer Show CNN International – featured Ed’s journey then followed him for a week each night (240 territories worldwide) This Morning (ITV) ITV News BBC Breakfast
PrintThe Daily Mail (x3) The Sun The Guardian (x2) The Times (x2)
RadioRadio One A regular slot on George Lamb’s BBC6Music show BBC Leicester
WebBBC Website Guardian Online, Mail Online& countless adventure websites & walking websites around the globe including Reuters Brazil
RegionalThe regional press in the Leicestershire area, Ed’s home, have been supportive and covered his expedition regularly in print and on radio
Key link upsEd linked up with the Prince’s Rainforest Project. His weekly video blogs from the jungle excited interest in schools. www.walkingtheamazon.com.
Then from the 7th August, the cuttings are as follows. Broadcast: TV News (9th August 2010)
Sky News BBC NEWS: http://www.youtube.com/watch?v=2mpHYdzCwzk 9th BBC News 11th with Hugh Edwards (live interview from heathrow) BBC East Midlands Today ITV Midlands ITN: http://www.youtube.com/watch?v=xPcFjIdmEKg&feature=related Five News CH4: 7 min piece – now down. Australia: http://www.news.com.au/travel/news/ed-stafford-walk-length-of-amazon-river/story-e6frfq80-1225903271103 CNN: http://www.youtube.com/watch?v=K8rxhIglIBg&feature=related ABC: http://www.youtube.com/watch?v=s0BR1Rpj0vw&feature=related AP: http://www.youtube.com/watch?v=28zvyhmy-oA&feature=related CNN – ‘World One’ followed Ed and Cho’s adventure each night for 2 and a half weeks: broadcasting to 241 territories worldwide F2 – France: a news piece culled from ITN Globo: Brazilian TV: News and a piece for ‘Fantastico!’ (their version of Panorama) BBC World Service BBC Web – both National and Leicester
WebCNN homepage three times during final week, then front page on final day Yahoo/AOL/MSN BBC web- hosted an interactive map of the trip with video blog and diary embedded along with audio and link ups to local BBC Leic/Ed stories and image galleries on Ed. This web content was utilised by BBC radio, BBC worldservice and their partners in the Spanish and English speaking world.
TV Features: FOX News (domestic) America’s Newsroom CNN Domestic: America’s Morning News BBC Breakfast on the 8th and on the 16th BBC The One Show This Morning ITV
Radio news: included NPR (National Public Radio) USA BBC Radio 1 BBC Radio 2 BBC Radio 4 BBC Radio 5 Live (then a follow up interview with Gaby Logan on Five Live on the 16th August)
Press Cuts included: New York Times front page The Times front page for digital media News features in: The Sun, Express, Daily Mail, Guardian, Telegraph, Independent, Metro, Asian News International
Press Contact's client Ed Stafford is being followed every day by CNN's 'One World' show in 240 territories worldwide. His story has been picked up in the Portugese press, Slovenian press, Turkish press, in the French press and Brazilian press today. Yesterday we heard from a Swiss journalist and were approached by another independent tv production company.
Stephen Fry Twittered about Ed as did the world-record holding cyclist Mark Beaumont.
Ed has 11 days to go......we wonder what's next? www.walkingtheamazon.com
CNN have committed to following Ed and Cho's final 13 days in the jungle as Ed bids to become the first man in history to walk the length of the Amazon River
Video links below:
British man continues Amazon walk updated 9 hours, 19 minutes ago British explorer Ed Stafford shares video from his journey of walking the Amazon. http://edition.cnn.com/video/#/video/world/2010/07/29/pkg.walking.the.amazon.cnn Walking the Amazon updated 1 day ago British adventurer Ed Stafford takes viewers along on his walk through the Amazon. http://edition.cnn.com/video/#/video/world/2010/07/24/brazil.walking.amazon.cnn
From source to sea: An Amazonian walk on the wild side updated July 26, 2010 I wake up with the light, just before 6 a.m., and reach for my vitamin pills hanging above my hammock. I get out of bed and peer through the gloom to see if Cho is up yet and has started the fire. If so, I will probably go to the river and check the fishing net to see if we have a catch. http://www.cnn.com/2010/WORLD/americas/07/26/americas.amazon.river.walk/index.html Explorer nears end of Amazon quest updated July 24, 2010
The Spelling Society debate with the Queen's English Society
The Spelling Society were asked to participate in a debate with the Queen's English Society in the hallowed pages of The Times yesterday. The central question being; do we need an Academy to look after the English language? France has the Academie Francaise, do we need an Academy of English to uphold the apostrophe's rightful place?
Jack Bovill, the Chair of the Society, appeared on BBC News to debate with the Queen's English Society's Chair Rhea Williams. Jack also appeared on World Service later in the day.
Jack Bovill from the Spelling Society, which calls for improving literacy standards in Britain, told The Times; 'while it's true that “23 percent of children emerge from school as functionally illiterate”, the proposed Academy of English runs the risk of becoming redundant if it refuses to adapt to modern changes and clings to the English of old.'
He said: “The creation of an academy will probably run the same risk as the French equivalent, whose authorities realised that French could die out if it didn't adapt. The Académie Française recently published 6,000 variant spellings. Language has to adapt to survive. The question is, do you do it deliberately or leave it to chance? While the QES may value what is around today, does it value what was around 100 years ago? It is very well meaning but caught in a bind.'
The story was picked up by the Hindustan Times in Indai, by the Agrentinian press and by Fortean Times.
Ed Stafford's amazing bid to become the first man to walk the length of the Amazon River has been profiled three times on ABC. He appeared first thing in the morning on Friday 21st May as Bill Weir's 'inspiration'. The 6 minute film showed Ed's expedition to date and introduced Bill Weir and his intrepid producer/cameraman Bartley Price to the jungle for real.
Ed then apeared in the evening on the Diane Sawyer Show and again on Nightline later that evening.
Ed's story also got a big mention in Bill Weir's Reporter's Notebook on the ABC website.
The coverage garnered has brought Ed's expedition to the wider public in the US.
